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by Tony Cosentino : Into the River: How Big Data, the Long Tail and Situated Cognition Are Changing the World of Market Insights Forever

ISBN : #1614347212 | Date : 2011-10-15

Description :

PDF-27f42 | Based on first-hand knowledge of many of the world’s leading corporate insights departments and insights suppliers, Into The River gives the reader a straight-forward perspective into the important and changing market research and insights industry. More importantly, it provides ideas on how companies, suppliers, and individuals can deal with these industry shifting trends…. Into the River: How Big Data, the Long Tail and Situated Cognition Are Changing the World of Market Insights Forever


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HBR’s 10 Must Reads 2015: The Definitive Management Ideas of the Year from Harvard Business Review (with bonus McKinsey Award–Winning article “The Focused Leader”) (HBR’s 10 Must Reads) PDF




by Harvard Business Review : HBR’s 10 Must Reads 2015: The Definitive Management Ideas of the Year from Harvard Business Review (with bonus McKinsey Award–Winning article “The Focused Leader”) (HBR’s 10 Must Reads)

ISBN : #163369464X | Date : 2015-05-05

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PDF-3f2c1 | A year’s worth of management wisdom, all in one place.We’ve combed through ideas, insights, and best practices from the past year of Harvard Business Review to help you get up to speed fast on the freshest, most relevant thinking driving business today. With authors from Clayton Christensen to Roger Martin and company examples from Netflix to Unilever, this volume brings the most current and i… HBR’s 10 Must Reads 2015: The Definitive Management Ideas of the Year from Harvard Business Review (with bonus McKinsey Award–Winning article “The Focused Leader”) (HBR’s 10 Must Reads)


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by Christian Gronroos : Strategic Management and Marketing in the Service Sector

ISBN : #0862380596 | Date : 1984-11

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: Consumer Behavior and Marketing Strategy 8TH EDITION

ISBN : # | Date : 2008

Description :

PDF-17a9c | Consumer Behavior and Marketing Strategy 8TH EDITION by J. Paul Peter and Jerry Olson. Richard D. Irwin, Inc.,2008 (… Consumer Behavior and Marketing Strategy 8TH EDITION


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Trade-Off: Why Some Things Catch On, and Others Don’t PDF




by Kevin Maney : Trade-Off: Why Some Things Catch On, and Others Don’t

ISBN : #0385525958 | Date : 2010-08-17

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PDF-da63d | A Fresh and Important New Way to Understand Why We BuyWhy did the RAZR ultimately ruin Motorola? Why does Wal-Mart dominate rural and suburban areas but falter in large cities? Why did Starbucks stumble just when it seemed unstoppable?The answer lies in the ever-present tension between fidelity (the quality of a consumer’s experience) and convenience (the ease of getting and paying for a product… Trade-Off: Why Some Things Catch On, and Others Don’t


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Trade-Off: Why Some Things Catch On, and Others Don’t by by Kevin Maney

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Enduring Strategic Brand Organisations Over Perform PDF 4159a1c8c

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by Luc Bardin : The Enduring Strategic Brand: How Brand-Led Organisations Over-Perform Sustainably

ISBN : #1911583492 | Date : 2017-06-01

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PDF-832ec | Despite its transformational power, the Brand is rarely at the very core of an organization’s strategy. Meanwhile, disruption is the new normal—and business leaders are faced with spiraling challenges and complexity to grow and sustain their brands in the brave, new world. Through candid and unique interviews with over 40 C-suite leaders—as well as ground-breaking forensic analysis of 20 Brand… The Enduring Strategic Brand: How Brand-Led Organisations Over-Perform Sustainably


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The Enduring Strategic Brand: How Brand-Led Organisations Over-Perform Sustainably by by Luc Bardin

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by Ashok Ranchhod : Marketing Strategies: A Twenty-first Century Approach

ISBN : #0273651927 | Date : 2004-04-04

Description :

PDF-5cf4b | For upper level courses in BA Marketing modules; marketing strategy, marketing management, MBA and BA Business Studies. This exciting new text develops a new approach to marketing by taking a unique integrated approach to strategic development, incorporating current thinking and the impact of technology in a holistic manner. With a strong case based approach, and co-written by a Senior Examiner fo… Marketing Strategies: A Twenty-first Century Approach


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Marketing Strategies: A Twenty-first Century Approach by by Ashok Ranchhod

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Cultural Perspectives in a Global Marketplace: Proceedings of the 2010 Cultural Perspectives in Marketing Conference (Developments in Marketing … of the Academy of Marketing Science) PDF




: Cultural Perspectives in a Global Marketplace: Proceedings of the 2010 Cultural Perspectives in Marketing Conference (Developments in Marketing … of the Academy of Marketing Science)

ISBN : #3319186957 | Date : 2015-05-29

Description :

PDF-4985e | This volume includes the full proceedings from the 2010 Cultural Perspectives in Marketing Conference held in Lille, France with the theme Cultural Perspectives in a Global Marketplace. This volume presents papers on various topics including marketing management, marketing strategy, and consumer behavior.Founded in 1971, the Academy of Marketing Science is an international organization dedicated t… Cultural Perspectives in a Global Marketplace: Proceedings of the 2010 Cultural Perspectives in Marketing Conference (Developments in Marketing … of the Academy of Marketing Science)


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by Mark E. Hill : Marketing Strategy: The Thinking Involved

ISBN : # | Date : 2012-04-27

Description :

PDF-d7eb4 | Marketing Strategy: The Thinking Involved is an innovative text that holds that marketing thinking leads to effective marketing strategy. It goes beyond simply introducing students to concepts and theories in the field by providing them with tools and methods to develop marketing thinking and questioning skills that will help them apply the concepts to real-life marketing strategy issues. As the c… Marketing Strategy: The Thinking Involved


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Marketing Strategy: The Thinking Involved by by Mark E. Hill

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by Virginia Hayden : Strategic Marketing for Health and Social Services

ISBN : #1860672825 | Date : 1997-12

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Strategic Marketing for Health and Social Services by by Virginia Hayden

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Exponential Influence Designing Distracted Customers PDF B1828281d

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by Adrian C. Ott : Exponential Influence: Designing Digital Habits That Engage Distracted Customers

ISBN : #0986030627 | Date : 2015-07-01

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PDF-804b6 | Everyone knows that repetition forms habits. But did you know that repetition KILLS digital habits? Digital Habits are powerful and different. They also create a unique competitive advantage for market leaders like Google. Your customers are more distracted and less loyal than ever in today’s time-starved, always-connected economy. Digital Habits integrate human neuroscience with the latest t… Exponential Influence: Designing Digital Habits That Engage Distracted Customers


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by Ardath Albee : eMarketing Strategies for the Complex Sale

ISBN : #0071628649 | Date : 2009-10-22

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PDF-60ba6 | Turn prospects into buyers with a powerful emarketing strategy! “Albee shows how smart business-to-business marketers learn about buyers, tell a story, and greatly influence the B2B lead-to-sale process. This is your guide for Web marketing success.” David Meerman Scott, bestselling author of The New Rules of Marketing and PR and World Wide Rave “A compelling read for both B2B marketing an… eMarketing Strategies for the Complex Sale


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eMarketing Strategies for the Complex Sale by by Ardath Albee

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by Tim Templeton : The Referral of a Lifetime: The Networking System that Produces Bottom-Line Results . . . Every Day!

ISBN : #1576752402 | Date : 2003-05

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PDF-5b3fc | The first entry in Berrett-Koehler’s new Ken Blanchard series of fun and practical business books… The Referral of a Lifetime: The Networking System that Produces Bottom-Line Results . . . Every Day!


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Sustainability Design Subversive Strategy Transforming PDF 3843bb624

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by John R. Ehrenfeld : Sustainability by Design: A Subversive Strategy for Transforming Our Consumer Culture

ISBN : #0300158432 | Date : 2009-08-25

Description :

PDF-99ff1 | The developed world, increasingly aware of “inconvenient truths” about global warming and sustainability, is turning its attention to possible remedies―eco-efficiency, sustainable development, and corporate social responsibility, among others. But such measures are mere Band-Aids, and they may actually do more harm than good, says John Ehrenfeld, a pioneer in the field of industrial ecology…. Sustainability by Design: A Subversive Strategy for Transforming Our Consumer Culture


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Sustainability by Design: A Subversive Strategy for Transforming Our Consumer Culture by by John R. Ehrenfeld

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Industrial Sales Sketchbook Revitalize Customers PDF 6145abccc

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Industrial Sales Sketchbook: Using Lean Problem Solving to Revitalize Growth with Industrial Customers PDF




by Steve Borengasser : Industrial Sales Sketchbook: Using Lean Problem Solving to Revitalize Growth with Industrial Customers

ISBN : #0692761020 | Date : 2016-09-14

Description :

PDF-31005 | Recent changes in how industrial companies operate have made selling to them more difficult. But industrial customers need outstanding salespeople now more than ever before. As an industrial sales professional, you have an amazing opportunity to shine right now. An opportunity to be essential to customers who are operating under a new and complex normal. An opportunity to close bigger deals faster… Industrial Sales Sketchbook: Using Lean Problem Solving to Revitalize Growth with Industrial Customers


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[Pub.93aAw] Industrial Sales Sketchbook: Using Lean Problem Solving to Revitalize Growth with Industrial Customers PDF | by Steve Borengasser


Industrial Sales Sketchbook: Using Lean Problem Solving to Revitalize Growth with Industrial Customers by by Steve Borengasser

This Industrial Sales Sketchbook: Using Lean Problem Solving to Revitalize Growth with Industrial Customers book is not really ordinary book, you have it then the world is in your hands. The benefit you get by reading this book is actually information inside this reserve incredible fresh, you will get information which is getting deeper an individual read a lot of information you will get. This kind of Industrial Sales Sketchbook: Using Lean Problem Solving to Revitalize Growth with Industrial Customers without we recognize teach the one who looking at it become critical in imagining and analyzing. Don’t be worry Industrial Sales Sketchbook: Using Lean Problem Solving to Revitalize Growth with Industrial Customers can bring any time you are and not make your tote space or bookshelves’ grow to be full because you can have it inside your lovely laptop even cell phone. This Industrial Sales Sketchbook: Using Lean Problem Solving to Revitalize Growth with Industrial Customers having great arrangement in word and layout, so you will not really feel uninterested in reading.

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