Standardization International Marketing Strategy Successful PDF E24085429

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Standardization in International Marketing strategy: doomed to failure or successful strategy? PDF




by Christina Liessem : Standardization in International Marketing strategy: doomed to failure or successful strategy?

ISBN : #3656852405 | Date : 2015-01-05

Description :

PDF-4b8a3 | Essay from the year 2011 in the subject Business economics – Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 80, Queen Mary University of London (Business School), course: International Marketing, language: English, abstract: The debate around standardization versus adaptation in international marketing consists since nearly half a decade now. The first articles rega… Standardization in International Marketing strategy: doomed to failure or successful strategy?


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Advances in services marketing and management, Volume 4 (Advances in Applied Business Strategy) PDF




by Teresa A. Swartz : Advances in services marketing and management, Volume 4 (Advances in Applied Business Strategy)

ISBN : #1559388552 | Date : 1995-08-25

Description :

PDF-c9d8f | This title is part of a series which offers an interdisciplinary approach to the latest research and practice in services. Topics discussed in this title include the calculus of service quality and customer satisfaction and environmental and positional antecedents of management commitment to service quality…. Advances in services marketing and management, Volume 4 (Advances in Applied Business Strategy)


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The Heist: Cracking the Marketing Code Through Authoring a Book (The Publisher’s Guide) PDF




by Richard Hagen : The Heist: Cracking the Marketing Code Through Authoring a Book (The Publisher’s Guide)

ISBN : #1907282246 | Date : 2016-09-15

Description :

PDF-12627 | Do competitors in your field with a lot less experience, insight and expertise gain more clients than you do? Are potential clients confused about what they truly need, where to go for solutions and who they can trust to deliver? Have you been burnt by slick social-media gurus who’ve sold you a tactical campaign but didn’t bring results? Do you feel that, despite your efforts, you are makin… The Heist: Cracking the Marketing Code Through Authoring a Book (The Publisher’s Guide)


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Effects Economic Crisis Luxury Market Ebook PDF 1821ba65d

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The Effects of the Economic Crisis on the Luxury Brand Market: Marketing Strategies for Luxury Goods “Made in Italy” PDF




by Angela Eva Alunni : The Effects of the Economic Crisis on the Luxury Brand Market: Marketing Strategies for Luxury Goods “Made in Italy”

ISBN : # | Date : 2015-06-11

Description :

PDF-c8455 | Research Paper (postgraduate) from the year 2014 in the subject Business economics – Marketing, Corporate Communication, CRM, Market Research, Social Media, , language: English, abstract: Luxury represents a product category that seemingly was able to weather the storm of financial and economic crisis hitting global markets in 2008 better than could be expected. In this scientific essay, the autho… The Effects of the Economic Crisis on the Luxury Brand Market: Marketing Strategies for Luxury Goods “Made in Italy”


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Selling C Suite Executive Successfully Business PDF 9b012a31e

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Selling to the C-Suite: What Every Executive Wants You to Know About Successfully Selling to the Top (Business Books) PDF




by Nicholas A.C. Read : Selling to the C-Suite: What Every Executive Wants You to Know About Successfully Selling to the Top (Business Books)

ISBN : #0071628916 | Date : 2009-09-08

Description :

PDF-99328 | It’s the goal of every salesperson: getting access to senior client executives―the C-Level decision makers responsible for approving top-dollar deals. Selling to the C-Suite is the first book that reveals how to land those career-making sales in the words of CEOs themselves! With 60 years of combined experience selling to corporations around the world, Nicholas A.C. Read and Stephen J. Bistrit… Selling to the C-Suite: What Every Executive Wants You to Know About Successfully Selling to the Top (Business Books)


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International Management Technology Entrepreneurship Competitive PDF 2134b8272

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Network Dynamics in International Marketing (International Business and Management) (Technology, Innovation, Entrepreneurship and Competitive Strategy) PDF




by P. Naude : Network Dynamics in International Marketing (International Business and Management) (Technology, Innovation, Entrepreneurship and Competitive Strategy)

ISBN : #0080433588 | Date : 1998-09-01

Description :

PDF-79166 | This book aims to fulfil two objectives: to contribute to the state of knowledge in the broad area of relationship marketing and to provide readers with an insight into the antecedents and roots of the current “fashionable” interest in relationship marketing. The first part of this book presents ideas on our current understanding of networks, relationships, and interaction. The second part contain… Network Dynamics in International Marketing (International Business and Management) (Technology, Innovation, Entrepreneurship and Competitive Strategy)


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Strategic Internet Marketing Susan Dann PDF 68095e148

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Strategic Internet Marketing PDF




by Susan Dann : Strategic Internet Marketing

ISBN : #0471343005 | Date : 2001-08-20

Description :

PDF-19c06 | … Strategic Internet Marketing


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Strategy Tactics Pricing Profitable Decision PDF Cd4949cd1

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The Strategy and Tactics of Pricing: A Guide to Profitable Decision Making PDF




by Thomas T. Nagle : The Strategy and Tactics of Pricing: A Guide to Profitable Decision Making

ISBN : #0136693768 | Date : 1994-05

Description :

PDF-fa6bc | This entire book is a practical guide loaded with topical examples. As in the first edition, The Strategy and Tactics of Pricing: A Guide to Profitable Decision Making, Second Edition shows how sound analysis could have prevented some well-known pricing failures and, in other cases, has pointed the way to profitable successes! Nagle and Holden offer a conceptual approach that helps readers learn h… The Strategy and Tactics of Pricing: A Guide to Profitable Decision Making


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Why Marketing Women Doesnt Work PDF 81ab9bdfb

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Why Marketing to Women Doesn’t Work: Using Market Segmentation to Understand Consumer Needs by Darroch, Jenny (July 30, 2014) Hardcover PDF




: Why Marketing to Women Doesn’t Work: Using Market Segmentation to Understand Consumer Needs by Darroch, Jenny (July 30, 2014) Hardcover

ISBN : # | Date : 1705

Description :

PDF-aef0f | … Why Marketing to Women Doesn’t Work: Using Market Segmentation to Understand Consumer Needs by Darroch, Jenny (July 30, 2014) Hardcover


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Mastering Your Sales Process: How to Create a Winning Sales Process for You, Your Boss, and Your Prospects PDF




by David Masover : Mastering Your Sales Process: How to Create a Winning Sales Process for You, Your Boss, and Your Prospects

ISBN : #1439268959 | Date : 2010-02-04

Description :

PDF-42e09 | Get the tools and techniques you need to get the salesMastering Your Sales Process is not like other sales books.While many popular sales books are filled with stories, research and theories, Mastering Your Sales Process is full of tools, techniques and tactics.In other words, it is a “do this” kind of a book.”It is the first book I’ve read that exceeds Tom Hopkins ‘How to Master the Art of Sellin… Mastering Your Sales Process: How to Create a Winning Sales Process for You, Your Boss, and Your Prospects


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